 |
|
|
|
通用磨坊榮獲「全美聲望調查」第十名
7 April 2010
根據2009年Harris Interactive Reputation Quotient 調查顯示：通用磨坊連續八年被列為美國前十大最佳企業之一。
在本次聲望調查中，通用磨坊於美國60間具代表性企業中被評選為第10名(去年為第8名），且是唯一一家榮登前10名的食品公司。
此次名次的落差主要歸因於另外三家公司首度進入前十名的行列，包括：波克夏‧哈薩威(Berkshire Hathaway，去年為第11名，今年爬升至第1名)、英代爾(Intel）、以及莊臣公司(SC Johnson）。而通用磨坊在本次調查中的分數與上一年度相較，仍舊維持一定的水準—2009年獲得79.46分；2009年獲得79.65分。
Harris的研究是多數公司會追循的兩項調查之一，另一個調查是由聲望顧問公司(Reputation Institute)所執行。這些調查對企業而言非常重要，凡被認可為具備良好聲譽的公司，皆可因此為企業帶來更多的利益，包含更多優質客戶的愛戴、更多的股東支持、更高的市場及股票價格、以及更成功地吸引頂尖人才的加入與留任。
Harris Interactive資深副總Robert Fronk表示：「除了微幅創造更正向的企業聲望環境外，今年我們更能從不一樣且全方位的角度來了解外界對企業的評價及觀感。在去年的研究中，我們發現公司若能給予價值、尊重及舒適感，整體而言可以獲得較好的聲望排名；而今年，我們則看到，包含企業的管理、績效、及領導才能都將會帶動公司正向聲譽的觀感。」
今年榮登前10名的公司包含：
1) Berkshire Hathaway
2) Johnson & Johnson
3) Google
4) 3M Company
5) SC Johnson
6) Intel Corporation
7) Microsoft
8) The Coca-Cola Company
9) amazon.com
10) General Mills
其中，Kraft(卡夫食品公司)今年排名由第5名下滑至第13名，這也使得通用磨坊成為唯一進入前10名的食品公司。
每年Harris的聲望調查訪問超過29,000位的美國人，受評的公司會在六個不同構面中接受評鑑，包含感性訴求、展品與服務、社會責任、願景與領導、工作環境、以及財務績效。
此次在美國聲望調查中獲得的認可，其實延續了過去一年通用磨坊被賦予的各項殊榮，包括美國財富(Fortune’s)雜誌評選為「全球50大最佳標竿企業」、「100大最佳工作職場」、「全球領袖人才頂尖企業」；企業責任(Corporate Responsibility)雜誌評選為「最佳企業公民」之一；Working Mother雜誌評選為「職業婦女前100大受僱條件最佳企業」、Black Enterprise雜誌也將通用磨坊列為「40家多元化企業」之一…等。
General Mills a ‘top 10’ company in U.S. reputation survey
7 April 2010
For the eighth straight year, General Mills was named one of the top 10 best-regarded companies in the U.S., according to the 2009 Harris Interactive Reputation Quotient Survey.
General Mills ranked No. 10 in the survey that measures the reputations of the 60 most visible companies in the U.S. – down from No. 8 last year. We were the only food company to make the list.
The drop in position was due primarily to three newcomers making the top 10 list: Berkshire Hathaway (which vaulted from No. 11 last year to No. 1), Intel and SC Johnson. Our scores remained relatively constant – 79.46 in 2009 vs. 79.65 in 2008.
The Harris study is one of two surveys the company follows; the other is conducted by the Reputation Institute. The surveys are important because there are many benefits for being recognized for having a good corporate reputation, including greater customer preference; increased stakeholder support in times of controversy; higher market and stock prices; and more success in landing and retaining top recruits.
“In addition to the slightly more positive reputation environment, we see a very different overall view of how companies are being evaluated and perceived this year,” said Robert Fronk, senior vice president at Harris Interactive. “In last year’s study we saw companies that provided value and a sense of comfort getting strong overall reputation ratings. This year, we see overall corporate governance, performance and leadership driving positive reputation perceptions.”
The top 10 companies on this year’s list include:
1) Berkshire Hathaway
2) Johnson & Johnson
3) Google
4) 3M Company
5) SC Johnson
6) Intel Corporation
7) Microsoft
8) The Coca-Cola Company
9) amazon.com
10) General Mills
Kraft’s decline to No. 13 this year – from No. 5 last year – gives General Mills the distinction of being the only food company on the top 10 list.
The annual Harris Interactive RQ surveys more than 29,000 Americans. Companies are evaluated on six different reputation dimensions: emotional appeal, products and services, social responsibility, vision and leadership, workplace environment, and financial performance.
The recognition follows many other honors given to General Mills in the past year, including “World’s 50 Most Admired Companies,” Fortune magazine; “100 Best Places to Work For,” Fortune magazine; “Global Top Companies for Leaders,” Fortune magazine; “100 Best Corporate Citizens,” Corporate Responsibility magazine; “100 Best Companies for Working Mothers,” Working Mother magazine; “40 Best Companies for Diversity,” Black Enterprise magazine, and many others.
|
|
|
|