General Mills is the world's sixth-largest food company, with offices or manufacturing facilities in more than 30 countries. .
The General Mills family of brands includes Häagen-Dazs, Nature Valley, Cheerios, Phillsbury, Green Giant, Old El Paso, Wheaties, Betty Crocker, WanchaiFerry and many more in dozens of categories throughout the grocery store. We often hold the leadership position in categories in which we compete.
One of the world’s leading food companies, General Mills had been Nourishing Lives for generations.
We trace our roots to 1866 on the banks of the Mississippi River in the heartland of the United States, where our founders built one of the world’s largest flour milling companies.
Today, General Mills is a consumer-focused food company marketing a broad portfolio of consumer favorites around the world.
With our U.S. headquarters in Minneapolis, Minnesota, General Mills products are marketed in more than 100 countries. In fiscal 2010, the company generated $15 billion in revenues (including our joint venture proportion) and more than $1.5 billion in profits. The company has 30,000 employees around the world.
Developing and implementing innovation ideas to build our brands and drive our business.
Innovation is a core value at General Mills. We have made dozens of breakthroughs over the past 150 years: the first to enrich flour; creating the first cereal to contain 100 percent of the minimum daily adult requirement for eight vitamins; the first to use a singing advertisement in a radio commercial; inventing the first solid space food that launched with NASA astronaut Scott Carpenter in 1962, and many, many more.
Today, General Mills invents more than $200 million into the research and development of new products that help us meet and even exceed consumers’ needs and expectations. Moreover, 5 percent to 8 percent of our global sales come from new products, and that ensures the healthy long-term growth of General Mills.